Using Feedburner? then you should disable your feeds from search engine indexing. After you’re done tweaking your robots.txt to avoid content duplication and sorting your .htaccess to setup all the redirects you should also take care of the content duplication happening with your Feedburner feed.

In  a recent post about SEO the Feedburner guys explain :


Several months ago, we added an option to the “Publicize” tab called NoIndex. If you’d prefer that your feed not be indexed by the search engines or Yahoo! Pipes, you can activate this option with a click. Note, however, that “noindex” is not universally supported (currently, Yahoo! is alone among the major search engines in supporting this feature). Should additional search engines update their handling of the ‘noindex’ flag, we’ll let you know.

Yep, do enable that one if you haven’t already.

This is only one of the few concerns that come up when discussing the issue of letting an outside service handle your feeds. How much control do you really have over your feeds when those are forwarded to Feedburner? although you gain many lovely features, mainly regarding stats, you have less control over your feeds. Honestly, I’ve always  been concerned with the possibility of Feedburner either closing down or starting to charge a fee and how that would affect my feed readers.

Which is why I would also suggest that you point your readers to use your own blog feed address (AKA : /feed/) and redirect that address to Feedburner’s, instead of directly pointing to Feedburner (yep, even with the number of readers image). To redirect in WordPress, you can setup a simple .htaccess tweak that would look something like :

RewriteBase /
RewriteCond %{QUERY_STRING} ^feed=(feed|rdf|rss|rss2|atom)$
RewriteRule ^(.*)$ [R,L]
RewriteRule ^(feed|rdf|rss|rss2|atom)/?(feed|rdf|rss|rss2|atom)?/?$ [R,L]
RewriteRule ^wp-(feed|rdf|rss|rss2|atom).php [R,L]

Remember to change "/yourfeedaddress" to your feed address. Naturally, if your blog is in a subdirectory then RewriteBase would also have to change to the RewriteBase rule to your path (like – /blog/).

Since we’re already discussing Feedburner, then a few more quick ones :

  • It is advisable to turn on some of their SEO-like features they mention on their SEO post like PingShot.
  • Feeds with Images look nicer and attract more attention on aggregators, so consider enabling "Feed Image Burner" with your custom image.
  • It’s almost a religious debate, but I always prefer blogs and websites that offer full RSS feeds and offer the same to my users. If you submit your feed to aggregators and such, make another summary feed if you like and submit that.
  • Allow your user to mail subscribe. Feedburner integrates with many providers and you should definitely turn that one on. You’d be surprised how many users still want to receive updates in their mailbox.
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One Response to Content duplication, redirecting and other tips for using Feedburner feeds

  1. […] Take care of the duplicate issue with the full Feedburner feed (only DK, TCI, […]

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